I took my newborn out for a stroll last week, and somewhere between the second block and the coffee shop, it hit me: the hardest part of running someone's Google Business Profile, their Google Ads, their Meta ads – all of it – isn't the technical side.
It's not the keywords. It's not the campaign settings. It's not the algorithm.
The hardest part is convincing someone to actually take a risk.
I can talk all day about the mechanics. How we get a 4x return on every dollar spent in ads. How we took a client from position #29 to position #4 on Google in two weeks. How one client walked away with $47,654 in bookings off $9,164 in ad spend.
Here's a way to think about it. Imagine you find a machine in some ruins somewhere that spits out 4x whatever you feed it. You're not a creative type, so you don't overthink it – you just start feeding it money. Your first priority isn't what color to paint it or where it goes in the living room. Your first priority is just: feed the machine.
That's what a genuinely working ad account looks like from the outside. Boring. Repetitive. Feed it, it pays back 4x, feed it again.
And here's the problem: I know how that sounds. It sounds like the kind of thing someone says right before they ask for your credit card number.
So do this instead – take every number I just gave you and divide it by 4 in your head. Pretend I said that instead. Even at a quarter of those results, it's still one of the best returns a local business will ever get from a marketing dollar, anywhere.
If you want to find out what that actually looks like for your business, get in touch and let's see if we're a good fit.
