Blog Articles
Discover our marketing articles. Useful content that you can apply to your local business today.
How Google Decides Who Gets the Top 3 on Google Maps
First One - Engineering
Oct 23, 2026
Customers trust fresh Google reviews and owner replies more than a big review count. Why recency wins and how to keep reviews coming.
How Google Decides Who Gets the Top 3 on Google Maps
First One - Engineering
Oct 21, 2026
How Google picks the top 3 on Google Maps: relevance, distance, and prominence. What each means for local owners and 5 profile fixes you can make.
Do Less, Make More
First One - Engineering
Jul 12, 2026
I've been selling and doing marketing things a lot. Want to know what works every single time? Every. Single. Time. Simplifying.
What Being Invisible on Google Is Actually Costing You Every Month
First One - Engineering
Jul 12, 2026
"We should be doing better with our online presence." Every business owner says some version of this, then does nothing about it – because it feels vague. Soft.
THIS IS THE HARDEST THING
First One - Engineering
Jul 12, 2026
The hardest part of helping a local business rank on Google isn't the technical side… It's not the categories. It's not the citations. It's not the algorithm.
How to "Print More Money" With Smarter Ad Spend
First One - Engineering
Jul 12, 2026
A client asked me a question a few weeks ago that I still think about: "If we wanted to double the leads coming in, how would you do it?"
The First Step in Sales Isn't Rapport
First One - Engineering
Jul 12, 2026
I get asked this at least once a month. Usually by someone who just read a book on relationship-based selling, or watched a video on how the top 1% of salespeople build instant connection. And every time, the answer surprises them.
Nobody Buys on Christmas Day. Here's Where the Money Actually Is
First One - Engineering
Jul 12, 2026
Got a few clients asking me the same question lately: how do you deal with Christmas?
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