How to Deal With Christmas (When You're Trying to Make Money)
July 12, 2026
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Got a few clients asking me the same question lately:
how do you deal with Christmas?
Allegedly, it's an extremely hard time to make money. Honestly? I fully agree. No one works on Christmas Day.
Nobody's making a purchase decision between unwrapping presents and dinner.
If your entire plan for December 25th is "close some deals," you've already lost that day, and there's nothing to be done about it.
.
But here's the part almost nobody notices
Nobody notices this
From December 26th to New Year's, everyone's reflecting and catching up on things they've been putting off. That week is dead for actual buying decisions – but it's wide open for something else.
People are bored, scrolling, finally looking into stuff they normally never have time to think about.
Two-Step Lead Generation
That gap is exactly why I like two-step lead generation, and why I usually advise clients to run it during this exact stretch. My team handles most of the setup for them too.
Quick version if you haven't heard the term
Instead of asking for the sale right away – "buy now," "book today" – you ask for something smaller first.
An email. A quick guide. A short quiz.
Something low-commitment that captures interest while someone's in browsing mode, not buying mode. Then you follow up and sell properly once they've already raised their hand.
That's the whole trick
That's the whole trick for the Christmas dead zone. Nobody's booking a website redesign on December 27th.
But plenty of business owners will spend ten idle minutes that week finally checking "why isn't my business showing up on Google" – something they've meant to look into for months and finally have the downtime for.
6. A generic or missing business description.
"We do great work at fair prices" tells Google nothing about what you actually do or where. A description built around your real services and service area is doing SEO work, not just filling space.
Catch them there. Capture the lead. Close it in January, once everyone's back to making decisions.
Do you want to make money no matter the time of year?
