Oct 28, 2026
Article
Content
.
The good news: none of this is complicated, and all of it can be fixed fast.
What it takes to rank for anything
Here's the thing. Ranking for a silly phrase and ranking a plumber in Amsterdam-Noord run on the same rules.
Pick the right phrase. Build one page that answers it. Make sure Google finds that page. Point a few good links at it. Check the result, fix what's broken, repeat.
That's it. No secret sauce. No tEcHnOlOgIcAl bReAkThRoUgHs.
The difference is competition. Nobody else is chasing "hardest working SEO expert in Amsterdam" (shocking, I know). A search like "dentist Amsterdam" has dozens of businesses fighting for the top 3. Same rules. More work. Wayyyy more work.
Which is where the hardest working part comes in.
Why "hardest working"
I write a newsletter almost every day to around 2,400 business owners. I run SEO, local SEO and Google Ads for small and medium businesses. And I teach other marketers how to do the same.
I like doing the actual work. Every day. Until a client is sitting in the top 3. Monthly reports full of gobbledygook? Not my thing.
Because a top 3 spot in Google means more calls, more traffic and more trust. Every single day. Without paying for every click.
Do the work. Show the results. Repeat.
So, is it true?
You found this page by Googling a phrase. This page came out on top.
Draw your own conclusions.
Now imagine that, but for the phrase your customers type in when they need what you sell.
Want this for your business?
At First One - Engineering, we help business owners in Amsterdam (and well beyond) get into the top 3 in Google for the searches that bring in customers. When people look for your service, they find... YOU. As they should.
Get in touch and let's see if we're a good match.